Available for opportunities

Hi, I'mASTI SULISTIO

A product designer crafting clear, thoughtful digital experiences through strategy, interface design and visual storytelling.

01 / About me

Hello, I'm Asti.

Portrait
UI/UX & Visual DesignerKarawang, ID

I am a UI/UX Designer with over 1 year of experience, passionate about creating digital products that are simple, intuitive, and user-centered. I enjoy transforming ideas and problems into solutions through user research, user flows, wireframes, prototypes, and interface design.

Beyond UI/UX, I also have experience in visual design, content creation, photography, and social media, allowing me to combine functionality and visual communication in every project.

For me, good design is not only about how something looks, but also about how it solves problems and creates a meaningful experience for users.
Universitas Ahmad Dahlan
Information Systems · 2022 — 2026
GPA 3.63 / 4.00
Karawang, Indonesia
02 / Career path

Experience

Selected roles, collaborations and design work across digital products.

UI/UX Designer2024 — Present
Product design team

Designing product experiences, interfaces and systems from discovery through delivery.

Visual Product Designer2022 — 2024
Digital products

Built visual directions, interaction patterns and component-based interfaces.

UX / Interaction Designer2021 — 2022
Creative technology

Explored user flows, research insights and rapid prototyping for new experiences.

Responsive Experience Designer2020 — 2021
Web & product

Created responsive design systems and interfaces for multiple platforms.

Content Creator2019 — 2020
Independent

Developed visual stories, content systems and digital assets for creative projects.

03 / Selected work

Selected work

A selection of digital product and interface explorations.

PMB Online UAD

Product interface design focused on improving a complex online registration and information experience.

UX ResearchUI Design
PMB Online UAD

Adisty Tendik UAD

A structured interface system designed for administration and internal digital workflows.

UI/UX DesignDesign System
Adisty Tendik UAD

UAD Website Redesign

Redesigning navigation, information hierarchy and visual direction for a large institutional website.

WebsiteRedesign
UAD Website Redesign

Project 01

Interface exploration and component studies.

Project 02

Product flow and responsive interaction work.

Project 03

Research-led digital experience concepts.

Project 04

Visual identity and product language exploration.

Project 05

Dashboard and information architecture studies.

Project 06

Interaction and usability refinement work.

04 / Process

How I approach design

A simple process adapted to the needs of each product.

01

Understand

Goals, people, context and constraints.

02

Define

Frame the opportunity and core problem.

03

Explore

Generate and test possible directions.

04

Design

Turn concepts into clear product systems.

05

Deliver

Refine details and communicate the solution.

05 / Expertise

Skills & capabilities

Design

UI/UX DesignUser ResearchUX ResearchUser FlowInformation ArchitectureProblem IdentificationWireframingPrototypingHigh-Fidelity UIDesign SystemDesign ThinkingAccessible DesignResponsive InterfaceUsability Testing

Visual Design

Social Media ContentPhotographyVideo Editing

Data & Dev

Data AnalysisSQLPythonHTML/CSSJavaScript

Tools

FigmaMazeCanvaCapCutCorelDRAWLooker StudioLottieFilesGoogle ColabGoogle Formsdraw.ioBizagiVS Code
06 / More than tools

Beyond the tools

Analytical Thinking
Teamwork
Attention to Detail
Critical Thinking
Communication
Visual Thinking
Problem Solving
Adaptability
Continuous Learning
07 / Creative direction

Visual storytelling

Beyond the interface, I explore visual compositions, narratives and digital artifacts.

Visual exploration
Instagram · Publications

Visual exploration

Composition, hierarchy and atmosphere through digital imagery.

Product narratives
Photography · TikTok

Product narratives

Turning product concepts into visual stories that are easy to understand.

Interface direction
Content Planning · Video

Interface direction

Exploring polished compositions and visual systems across digital products.

Have a project in mind?

Let's create something meaningful.

I'm open to thoughtful collaborations, product work and interesting digital experiences.

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